About LocalRankGrader
The free Google Business Profile audit tool built by local SEO practitioners — not marketers.
Why We Built This
Most small business owners have no idea why they're invisible on Google Maps. They know they should "optimize their Google profile" but have no way to measure it, no benchmark to compare against, and no actionable roadmap to follow.
After years of auditing hundreds of local business profiles manually, we built LocalRankGrader to automate the diagnostic process — so any business owner can get an honest, data-driven instant grade instead of paying hundreds for a consultant's report.
The tool is completely free. We earn revenue through LocalOutRank.AI — our paid platform that implements the fixes automatically. But the audit, grade, and action plan are yours at no cost, no strings attached.
How the Grade Works
We pull live data directly from Google's Places API — your real review count, rating, photo count, business hours, categories, and description. We combine that with 4 quick questions you answer about your posting habits and review response rate.
Our AI grading engine scores your profile across 5 weighted categories: Reviews, Photos, Posts, Profile Completeness, and Services. Each gets an A–F grade based on benchmarks drawn from thousands of local business profiles across every major industry.
Our Team
Marcus has spent 8 years optimizing Google Business Profiles for local service businesses — plumbers, dentists, restaurants, contractors — across dozens of US markets. He built the grading rubric behind LocalRankGrader based on direct ranking experiments and data from 1,000+ profile audits.
What We Grade
Count, rating, and response rate — the #1 local ranking factor.
Recency and volume of business photos. Stale or missing photos tank visibility.
Google Posts frequency signals an active, trustworthy business.
Phone, website, hours, description, categories — each gap costs ranking points.
A detailed services list tells Google exactly what searches to show you for.